About Us
Living On Purpose is the Bay Area hub of Changing Faces Inc., a 501(c)(3) nonprofit organization that has been serving children, families, and individuals in crisis since 1998 by improving the lives of thousands of at-risk and BIPOC youth across California. Co-Founded by Tiffany “Tip” Hayes, Mariah Cooks, and Sheri Macdonald, Living on Purpose was born from their shared belief that leadership is service in motion.
Founders
Mariah Cooks
Mariah Cooks is the CEO and Co-Founder of Living On Purpose. A San Francisco–based attorney, former NCAA and professional athlete, and community advocate, Mariah’s work sits at the intersection of justice, housing stability, and economic mobility.
Raised in the work, Mariah grew up inside the legacy of Changing Faces Inc.—founded by Mariah’s parents when Mariah was five—and witnessed firsthand how trauma-informed care can change outcomes for young people navigating foster care, probation, and crisis. That experience also revealed the gap that too often follows: youth leaving structured support and returning to instability, homelessness, substance use, or disconnection from school and opportunity.
Living On Purpose was created to close that gap. Mariah leads programs that equip youth and athletes with what should never be optional: stable foundations, trusted mentorship, financial competency, and clear pathways to education and employment.
For Mariah, living on purpose is a daily discipline of alignment and service. If you have breath, you have purpose—and with the right support, purpose becomes a plan that breaks cycles and builds generational change.
Tiffany Hayes
Tiffany “Tip” Hayes is a 2X WNBA All-Star, NCAA champion, and veteran guard known for relentless effort, disciplined defense, and showing up in big moments. Off the court, Tiffany is passionate about financial literacy and empowerment because knowledge creates opportunity.
Through Living On Purpose, Tiffany helps expand upward mobility and close the wealth gap by connecting underserved youth and athletes to practical tools, mentorship, and real pathways.
Tiffany is also the founder of Seyah 1963, a clothing brand rooted in creativity and self-expression—because purpose is not only what we do, it’s how we grow, create, and lead.
Everything Tiffany builds is grounded in a commitment to community: using what she’s earned to open doors, invest back, and leave people and places stronger than she found them.
Sheri Macdonald
Sheri Macdonald (Sheri Mac) is a globally respected equity and inclusion leader, strategist, and convener who builds high-trust partnerships that move resources into communities.
As Co-Founder and Board Chair of Living On Purpose and Founder & CEO of Sheri Mac Enterprises, Sheri brings deep experience across venture capital, entrepreneurship, and nonprofit leadership to create real, measurable pathways to opportunity.
Known for translating vision into execution, Sheri mobilizes cross-sector leaders, philanthropists, and corporate partners to expand upward mobility, strengthen community infrastructure, and close the generational wealth gap.
Sheri’s work is grounded in a simple belief: equity is built through sustained investment, accountable relationships, and systems that help people thrive—not just survive.
Advisory Board
Sheri Macdonald
Board Chair - Founder/CEO Sheri Mac Enterprises
Heather Anderson
VP Original Content & Business Affairs, ESPN
Kristine Anigwe
CEO at KAC, Professional Basketball player
Shawneequa Badger
CEO & Team Lead, Badger Real Estate Group & eXp Realty Wealth and Legacy National Speaker
Dr. Faz Bashi
Lead Investor, Angel Capital Association (ACA), Life Science Angels (LSA), Portfolia Ventures, Femtech Funds I, II, III, and IV
Catherine Bott
SVP & Sr. Wealth Advisor, The Northern Trust
Komel Caruso
CEO, HerMD, Advisor, Investor
Veronne Clark, MPS
Community Relations Director, Golden State Valkyries
Taurean Dyer
Global Lead Data Scientist & Sr. Technical Program Manager, Nvidia. Davos Economic Forum and White House Featured Technologist
Katie Eggers
Founder & CEO, Novascale Advisory, Accredited High Net Worth Angel Investor
Tiffany "Tip" Hayes
WNBA All Star, Sixth Player of The Year & Community Care Award Recipient, Founder and CEO, Seyah 1963, Co-Founder, Living On Purpose
Dwight Hicks
SF49ers Multi Super Bowl Champion, Pro Bowl Player, Bay Area Sports Hall of Fame Member, Actor, Accredited High Net Worth Investor
Jessica Kamada
Managing Partner, Swizzle Ventures
Chasity Melvin
WNBA All Star and Pioneer, Broadcaster, Coach
Jillian "Jill" Miranda
Founder and CEO, Snatch Health, Board Member, Springboard Enterprises
Delphine O'Rourke
Lead Investor, Portfolia Ventures, Founding and Managing Partner, 1984 Law & Dotted
Dr. Bhairavi Parikh
Founder and CEO, Clarity Health Alliance
Marc Philpart
CEO, Black Freedom Fund
Noel Pugh, JD, PhD
Founder & CEO, Lovu Health
Shuchi Rana
Global Head of Whitespace Intelligence, ServiceNow Ventures
Bahiyah Yasmeen Robinson
Founding & Managing Partner Include Ventures and VC Include, Board Member Skoll Foundation
Faye Karnavy Sahai
Founding & Managing Partner, Vinaj Ventures & Exbourne Group
Samantha echauri santana
Founder and CEO, Santana Sports Management. VP, People, Culture, and Community Relations, Climate Pledge Arena
Kenny thomas
NBA First Round Draft Pick (Houston Rockets), Broadcaster, National Podcast and TV Host, Board Member NBA Players Alumni Association, New Mexico College, New Mexico Black Chamber of Commerce
Rachel Sheppard
Global Managing Director, Mars Petcare Ventures & Leap Ventures
Ramandeep Shergill, cpa
Founder & CEO, Fiscal Founders
Carol Tate, JD
Chief Ethics, Legal, and Compliance Officer & Board Advisor AppLogic Networks
Allison Tibbs
Founder and CEO, Nourished Life
Latoya wilson
Managing Director, Global Co-Head Inclusive Ventures Group, Morgan Stanley