The Northern Trust Inaugural 49ers Legends Living on Purpose Benefit Gala

This premier event brings together an elite community of 49ers Legends, NBA and WNBA greats, high-profile executives, investors, and philanthropists—united by one shared mission: to make purpose, equity, and empowerment the new standard of success.

About The Night

Guests will enjoy an unforgettable evening of connection, conversation, and culinary excellence, all in support of Living On Purpose’s groundbreaking work empowering athletes and marginalized communities to rise, lead, and live with intention.

The Night’s Agenda

About Living On Purpose

Living On Purpose is the Bay Area hub of Changing Faces Inc., a 501(c)(3) nonprofit organization that has been serving children, families, and individuals in crisis since 1998.

Co-founded by

Tiffany “Tip” Hayes 2x WNBA All-Star, 6th Woman of the Year, and entrepreneur

Mariah Cooks Former NCAA athlete turned San Francisco-based attorney, agent and community advocate

Sheri Macdonald Founder & CEO of Sheri Mac Enterprises

Living On Purpose was born from a shared belief that leadership is service in motion.

Together, we are building a movement to:

  • Increase upward mobility for underserved youth and families.

  • Foster economic development and financial competency, while significantly decreasing the generational wealth gap.

  • Equip and support athletes transitioning beyond the game.

  • Empower purpose-driven leaders to transform communities from within.

Living On Purpose is honored to be the beneficiary of this historic event, alongside an incredible lineup of 49ers Legends and professional athletes.

What this means to us

For the Living On Purpose co-founders, this event represents more than a celebration. It is a declaration that purpose-driven leadership belongs at the center of our communities, our businesses, and our culture.

Thank you to our Purpose Partners

(sponsors)

Title Sponsors

Silver Sponsors

Bronze Sponsors